Flipkart’s annual Big Billion Days sale has turned heads this year, especially for anyone eyeing Apple’s newest flagship. The iPhone 16 Pro Max 256GB, which launched at a steep ₹1,39,900, is now listed at ₹89,999 – a direct cut of nearly 36%. When you factor in exchange bonuses that can add up to ₹57,000, the effective out‑of‑pocket price can shrink by more than ₹55,000.
How the discount breaks down
Flipkart isn’t just slashing the sticker price; it layers several cash‑saving mechanisms on top:
- Base price cut: ₹49,901 off the launch price.
- Exchange bonus: Up to ₹57,000 credit for trading in an old smartphone.
- Bank perks: ICICI Bank offers a 10% discount (max ₹1,750), while Axis Bank adds an 8% discount plus 5% unlimited cashback.
- Financing: No‑cost EMI available on most major credit and debit cards.
- Additional rewards: SuperCoin deductions, Paytm assured cashback on wallet/UPI, and other promotional coupons.
All these incentives apply while stock lasts, and the final price may still vary based on demand during the sale period.
Why the iPhone 16 Pro Max matters
Beyond the price tag, the device packs Apple’s latest tech upgrades. Its triple‑camera array includes a 48MP primary sensor, a 48MP ultrawide lens, and a 12MP telephoto lens with 5x optical zoom, delivering crisp photos even in low light. A 12MP front shooter handles selfies and video calls with ease. Power comes from a 4,685 mAh battery housed in a sturdy titanium frame, promising durability and a premium feel.
The sale, which kicked off for Plus and Black members on September 22 and opened to all on September 23, will run until October 1. Flipkart also showcases other Apple models at reduced rates: iPhone 16 at ₹67,999, iPhone 15 at ₹46,999, and iPhone 14 starting from ₹39,999.
For Indian consumers, the combo of a hefty price slash, exchange credits, and flexible financing could finally make the high‑end iPhone a realistic purchase rather than a distant wish. Keep an eye on stock levels and act fast—historically, these deep‑discount windows empty within days.
